An initiative by Chaarana Labs

Culture Lab: Immersive Odisha

India's first Apple Vision Pro Experience Centre

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Incubated at THE BRIJ

Culture Lab is an initiative by Chaarana Labs Pvt. Ltd., India's pioneering studio for immersive media and Apple Vision Pro development. It's a first-of-its-kind experiential platform where technology, culture, and community converge — audiences don't just watch stories, they step inside them. Through the Apple Vision Pro, each region's art, music, food, and craftsmanship become part of a unified narrative connecting people to place, memory, and meaning.

Each edition focuses on a specific region of India, transforming it into an immersive experience space combining cinematic VR storytelling with real-world performance, art, and cuisine. The debut edition, Immersive Odisha, marks India's first Apple Vision Pro Experience Centre.

India’s first dedicated Apple Vision Pro studio

Creators of Immersive India, showcasing 16K VR films across the country

What's Inside

The Experience

Guests wearing Apple Vision Pro headsets during a Culture Lab session, with the Mayurbhanj panel in view
01

Cinematic VR Films

Mayurbhanj, Kila Dalijoda, Nrityagram — shot in 16K 180°/360° stereoscopic for Apple Vision Pro.

Odissi dancers performing at the Culture Lab launchOdissi dancers in a dynamic pose at the Culture Lab event
02

Odissi: The Poetry of Movement

Temple-ritual dance revived on global stages.

Mahua leaves, sundried mahua flowers, mahua oil, and mahua liquor on display at Culture Lab
03

Mahua: The Tree of Life

Odisha's tribal communities' symbol of abundance and renewal.

Kruti Coffee's Kalinga Gold single-origin Arabica drip bag, grown in Koraput, Odisha
04

Koraput Coffee: Tradition Rooted in the Earth

Hand-grown by tribal farmers in southern Odisha's hills.

Pattachitra scroll paintings laid out on a table, including a Jagannath, Balabhadra, and Subhadra panel
05

Crafts & Handicrafts

Pattachitra, Sabai-grass weaving, filigree art.

A chaat-style dish served at Culture Lab, shallow depth of field
06

Culinary Experience

Temple cuisine in earthen pots, tribal food pairings.

The Day It Came to Life

Immersive Odisha, As It Happened

Reading the Kila Dalijoda panel

Odissi dancers performing

Trying Culture Lab in the lounge

Laying out Pattachitra scroll paintings

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Bring Culture Lab to your city

We're always open to new partnerships and editions.

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