An initiative by Chaarana Labs

Culture Labs: Immersive Odisha

India's first Apple Vision Pro Experience Centre

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Incubated at

THE BRIJ Incubator Foundry
A visitor wearing Apple Vision Pro during a Culture Labs experience

Culture Labs is an initiative by Chaarana Labs Pvt. Ltd., India's pioneering studio for immersive media and Apple Vision Pro development. It's a first-of-its-kind experiential platform where technology, culture, and community converge — audiences don't just watch stories, they step inside them. Through the Apple Vision Pro, each region's art, music, food, and craftsmanship become part of a unified narrative connecting people to place, memory, and meaning.

Each edition focuses on a specific region of India, transforming it into an immersive experience space combining cinematic VR storytelling with real-world performance, art, and cuisine. The debut edition, Immersive Odisha, marks India's first Apple Vision Pro Experience Centre.

India’s first dedicated Apple Vision Pro studio

Creators of Immersive India, showcasing 16K VR films across the country

What's Inside

The Experience

01

Cinematic VR Films

Mayurbhanj, Kila Dalijoda, Nrityagram — shot in 16K 180°/360° stereoscopic for Apple Vision Pro.

02

Odissi: The Poetry of Movement

Temple-ritual dance revived on global stages.

03

Mahua: The Tree of Life

Odisha's tribal communities' symbol of abundance and renewal.

04

Koraput Coffee: Tradition Rooted in the Earth

Hand-grown by tribal farmers in southern Odisha's hills.

05

Crafts & Handicrafts

Pattachitra, Sabai-grass weaving, filigree art.

06

Culinary Experience

Temple cuisine in earthen pots, tribal food pairings.

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Bring Culture Labs to your city

We're always open to new partnerships and editions.

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