Healthcare & Dental
Dandy
An Apple Vision Pro factory tour for Dandy, shown at the Dykema DSO Industry Group conference — "the Super Bowl of Dental"
An immersive Apple Vision Pro experience built for Dandy, letting attendees at the Dykema DSO Industry Group conference — known in the industry as “the Super Bowl of Dental” — tour Dandy’s state-of-the-art dental lab factory without setting foot on the floor.
A Factory Tour, Reimagined
Rather than a video or a physical walk-through, DSO leaders at the conference put on an Apple Vision Pro and stepped directly into Dandy’s factory — getting a sense of scale and operations that a screen or a brochure can’t convey.
“I Didn’t Know You Were a Tech Company”
The standout moment, by Dandy’s own account: DSO leaders touring the factory through Vision Pro and reacting with, “I didn’t know you were a tech company. This is the future of dental.” It’s the kind of reaction spatial computing is built to produce — surprise at just how present a virtual space can feel.
Built for a Dental Industry Stage
Dandy debuted the experience at its biggest presence yet at Dykema — anchored by their “Dandy After Dark” event and on-floor activations (the Dandy Bar, Dandy Play) — putting the Vision Pro tour in front of the DSO leaders and dental professionals who matter most to the brand.
See More From the Show Floor
Dandy shared the full photo recap from Dykema — See the photos on LinkedIn →
More to Come
Additional screenshots and video from this project are on the way — check back soon for a closer look.