Media and Entertainment
Phobia
Starring Radhika Apte, directed by Sairam Sagiraju — premiered at the London Indian Film Festival
One of Indian cinema’s earliest serious ventures into virtual reality — rather than simply re-presenting the film’s plot inside a headset, Phobia drops viewers directly into the story’s unsettling, atmospheric world.
Extending the Film Into an Immersive World
Built around the feature film starring Radhika Apte and directed by Sairam Sagiraju, this project pushes the movie’s universe into an immersive format. Instead of a conventional trailer shown on a screen, audiences step inside the character’s environment — turning film promotion into something felt and explored firsthand.
Crafting Cinematic VR for Horror
Careful staging, spatial audio, and 360-degree framing guide exactly what a viewer notices and when. Sound and visual composition work together to build tension gradually, using the sense of presence itself as a storytelling device — a deliberate, paced kind of dread that’s specific to the VR medium.
A New Kind of Film Marketing
The experience was created for festival and event circuits, including the London Indian Film Festival, framing premium VR as a fresh promotional tool that sparks audience buzz well ahead of theatrical release.